Market Manager

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Market Manager

As Market Manager you will be responsible driving retention, adoption, and expansion by managing client relationships, analyzing usage data, and ensuring maximum product value.

Fulltime · Utrecht

About the role

Our Customer Success team has a simple mission: turning every customer into a fan by advising and supporting them in using our smart software solutions.

The Market Manager – Customer Success is responsible for ensuring hotels, resorts, and hospitality groups achieve maximum value from our technology solutions.

This role blends deep industry understanding with strategic customer success leadership to drive adoption, retention, and expansion across a defined market.

You’ll act as a trusted advisor to hospitality operators, helping them optimize guest experience, streamline operations, and unlock revenue opportunities through technology.

What you will do

Customer Success Leadership

  • Build strong relationships with GMs, revenue leaders, IT teams, and operations managers to ensure alignment on goals and outcomes.

  • Monitor customer health, usage patterns, and operational performance to proactively address risks and identify opportunities.

Hospitality Market Expertise

  • Stay current on hospitality trends, guest experience expectations, PMS/POS ecosystem changes, revenue management strategies, and operational workflows.

  • Translate industry insights into actionable recommendations that help customers improve efficiency, reduce friction, and elevate guest satisfaction.

  • Serve as the voice of the hospitality customer in internal discussions, influencing product enhancements and market strategy.

Operational Excellence

  • Develop tailored success plans that reflect each property’s operational model, tech stack, and business objectives.

  • Track KPIs such as product adoption, uptime, guest engagement metrics, retention, and expansion revenue.

  • Partner with Implementation and Support teams to ensure smooth transitions and rapid resolution of escalations.

Cross‑Functional Collaboration

  • Work closely with Sales to support renewals, identify upsell opportunities, and ensure seamless handoffs.

  • Collaborate with Product and technical teams to communicate customer needs, workflow challenges, and integration requirements.

  • Partner with Marketing to surface customer stories, case studies, and advocacy opportunities.

  Customer Enablement & Advocacy

  • Lead training sessions, webinars, and best‑practice workshops tailored to your region.

  • Help customers optimize their use of the platform to improve guest experience, operational efficiency, and revenue performance.

  • Cultivate customer champions who can participate in reference programs, advisory boards, and industry events.

About you

You enjoy building relationships and are a strong communicator. You are solution-oriented, organized, and not afraid to take initiative. Experience in hospitality or hospitality software is a must, in addition to your eagerness to learn and customer-first mindset.

  • You are available for a full-time position.

  • You speak and write fluent Dutch and English; German is a plus.

  • Min 3 years experience in Key Account Management or Market Management within hospitality or hospitality technology .

  • Strong understanding of hotel operations, guest experience workflows, and the hospitality tech ecosystem (PMS, POS, CRM, RMS, integrations).

  • Excellent communication and relationship‑building skills across both corporate and on‑property teams.

  • Analytical mindset with the ability to interpret operational data and translate insights into action.

  • Ability to thrive in a fast‑paced environment with multiple stakeholders and priorities.

  • You have strong customer relationship and communication skills and genuinely enjoy helping others.

What do we offer?

  • A full-time position in an inspiring, creative work environment where you can be yourself and grow.

  • A salary between €45k – €60k gross per annum, depending on experience.

  • Hybrid or remote working possible, with an office location in Utrecht for collaboration.

  • A healthy, innovative software company.

  • A company culture built on trust and empowering you to succeed.

  • Enthusiastic colleagues who value collaboration.

  • A good lunch and delicious coffee and tea.

  • Fun company outings and social drinks.

We value an informal work atmosphere where you can be yourself and connect with our core values: Always help first, be proactive, have a can-do mindset, be respectful, open, honest, and involved.

Ready to apply?

Do you want to work in an environment where your work truly makes an impact and where you can continue to grow professionally? Then we’d love to hear from you!

We’re excited to welcome new team members. After receiving your CV and motivation, we’ll be happy to schedule an online call or a meeting at one of our locations in Utrecht.

Acquisition in response to this vacancy is not appreciated.

Running a hotel is complex. Daily operational pressure, multiple systems, and high guest expectations leave little room for error. At Smarthotel, we believe hotels perform best when they have full control over the guest journey — from online booking to payments at reception.

We build reliable, well-integrated hotel technology that helps hoteliers work smarter, improve margins, and deliver better guest experiences. No empty promises. Just solutions that genuinely help hotels succeed.

Smarthotel works closely with Net Affinity, our sister company specialising in digital marketing and website solutions for hotels. Together, we offer a best-of-breed portfolio to professionally run hotels across Europe.

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