Commercial Account Manager | Hotel Tech

About the role

As Commercial Account Manager, you focus on growing and strengthening relationships with our existing hotel customers. You act as their trusted commercial partner — someone who understands their business, challenges them when needed, and helps them make the right tech choices.

You manage accounts across both Smarthotel and Net Affinity (sister company of Smarthotel), giving hotels access to a broader, specialised portfolio while remaining their single, trusted commercial point of contact.

This is not about pushing products. It is about creating impact through relevance, honesty, and long-term partnership.

You will join our Customer Growth team and report to the Director of Customer Growth.

What you will do

Account management & commercial growth

• Act as the primary commercial contact for a portfolio of hotel clients from Smarthotel and Net Affinity

• Build long-term partnerships focused on measurable results

• Conduct evaluation and renewal meetings

• Identify upsell and cross-sell opportunities based on real hotel needs

• Analyse performance and recommend optimisation strategies

• Maintain a structured pipeline and account overview in CRM

• Deliver tailored software demonstrations aligned with hotel objectives

• Guide clients through commercial decisions with clarity and confidence

• Ensure a smooth handover to implementation colleagues after closing

Collaboration & representation

• Work closely with marketing to strengthen engagement and retention

• Collaborate with product, implementation and development teams

• Represent Smarthotel and Net Affinity at trade fairs, conferences and industry events

Who you are

You are a relationship-driven commercial professional with a strong affinity for hospitality and tech. You combine structure and ownership with genuine interest in helping hotels perform better.

You:

• Have 3–5 years experience in hospitality tech, SaaS, or software sales, with strong knowledge of PMS, Channel Managers, and Booking Engines

• Are a trust-based, consultative seller who translates customer needs into clear solutions

• Own relationships end-to-end, deliver tailored demos, and manage both short and long sales cycles

• Are proactive in managing agenda, building pipeline, and confidently engaging hoteliers by phone

• Are a motivated closer, curious to deepen hotel tech knowledge, and a collaborative team player

• Work independently, but value collaboration with colleagues

Languages:

• English: fluent (mandatory)

• Dutch: strong advantage

• Nordic or German language: a plus

About Smarthotel

Running a hotel is complex. Daily operational pressure, multiple systems, and high guest expectations leave little room for error. At Smarthotel, we believe hotels perform best when they have full control over the guest journey — from online booking to payments at reception.

We build reliable, well-integrated hotel technology that helps hoteliers work smarter, improve margins, and deliver better guest experiences. No empty promises. Just solutions that genuinely help hotels succeed.

Smarthotel works closely with Net Affinity, our sister company specialising in digital marketing and website solutions for hotels. Together, we offer a best-of-breed portfolio to professionally run hotels across Europe.

What we offer

• A commercial role with real impact in the European hotel tech ecosystem

• €42k – €60k gross per anno, depending on experience

• Responsibility for a high-quality, best-of-breed product portfolio

• A culture focused on long-term value and honesty

• Support from experienced product and technical specialists

• Fully flexible working environment (Utrecht office base)

• Strong fringe benefits

• A really good lunch at the office in Utrecht

• The opportunity to help build and shape a growing, international organisation