Account Manager
About the role
This is a role for someone who genuinely loves hotels, and wants to make a difference in how they succeed. As Account Executive, you'll own a portfolio of hotel clients and serve as their single trusted commercial partner, helping them grow their revenue and guest experience through smart, well-integrated technology.
You'll manage accounts across both Smarthotel and Net Affinity (our sister company), giving your clients access to a powerful, specialised portfolio — while you remain the one person they call when it matters.
This is not a product-pushing role. It's a relationship role, built on honesty, curiosity, and long-term impact. You'll join our Customer Growth team and report to the Director of Customer Growth.
What you will do
Account management & commercial growth
Be the go-to commercial partner for a portfolio of hotel clients across Smarthotel and Net Affinity
Build and nurture long-term partnerships grounded in trust and measurable results
Run evaluation and renewal meetings with confidence and clarity
Spot upsell and cross-sell opportunities rooted in real hotel needs, not just targets
Analyse performance data and proactively recommend optimisation strategies
Keep a clean, structured pipeline and account overview in CRM
Deliver compelling, tailored software demos that map to each hotel's goals
Guide clients through commercial decisions with transparency and expertise
Ensure a smooth, professional handover to implementation colleagues after closing
Collaboration & representation
Partner with marketing to boost engagement, retention, and brand awareness
Work cross-functionally with product, implementation, and development teams
Represent Smarthotel and Net Affinity at trade fairs, industry conferences, and hospitality events across Europe
"What makes this role so rewarding is the balance between independence and teamwork. With the flexibility to manage my own schedule, I work closely with hotels of various sizes and collaborate across departments to deliver efficient, tailored solutions that make a real difference."
— Eva Boksem, Account Manager
Who you are
You're a commercially sharp, relationship-first professional who thrives at the intersection of hospitality and technology. You're not just selling software — you're helping hotels perform better, and that distinction matters to you.
You bring:
3–5 years of experience in hospitality tech, SaaS, or software sales, with solid knowledge of PMS, Channel Managers, and Booking Engines
A consultative, trust-based selling approach — you listen first, then offer solutions that genuinely fit
The ability to own relationships end-to-end: from discovery to demo to close, across both short and long sales cycles
A proactive, organised mindset: you manage your agenda and pipeline tightly and confidently engage hoteliers by phone
Drive and curiosity — you want to deepen your hotel tech expertise and continuously improve your impact
A collaborative spirit: independent by nature, but energised by working with a great team
Languages:
English: fluent (required)
Dutch: strong advantage
German: a plus
About Smarthotel
Running a hotel is complex. We believe hoteliers deserve technology that actually makes their lives easier. At Smarthotel, we build reliable, well-integrated hotel tech that gives hoteliers full control over the guest journey: from the first online booking all the way to check-out at the front desk.
We're obsessed with outcomes. No over-sold features, no empty promises — just solutions that genuinely help hotels work smarter, improve margins, and deliver exceptional guest experiences.
Smarthotel works hand in hand with Net Affinity, our sister company specialising in digital marketing and website solutions for hotels. Together, we offer Europe's most integrated portfolio of hospitality technology — trusted by hundreds of professionally run hotels across the continent.





What we offer
A commercially meaningful role with real impact in the European hotel tech ecosystem
Up to €60k gross per year, depending on experience
Ownership of a high-quality, best-of-breed product portfolio — products you'll be proud to represent
A culture built on honesty, long-term thinking, and genuine care for customers
Close support from experienced product and technical specialists who have your back
Full flexibility in how you work, with Utrecht as your home base
Strong secondary benefits package
Excellent daily lunches at our Utrecht office (genuinely a highlight)
A real chance to help shape a growing, international organisation — your voice will matter here
Our application process
We keep it simple and respect your time. Here's what to expect:
An online introduction
An in-depth conversation about the role, your experience, and your ambitions
A face-to-face meeting with the team (in Utrecht when possible)
Along the way, you'll meet the people you'd be working with every day. If you see yourself in this role and want to build lasting partnerships in hotel tech — we'd genuinely love to hear from you. Apply now and let's see if we're a great fit.



